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Is he swimming's Mary Lou?

Updated: July 8, 2004, 10:04 AM ET
By Steve Woodward | Special to ESPN.com

LONG BEACH, Calif. -- He already has appeared in several nationally televised advertising campaigns, and on magazine covers, and his likeness adorns an Olympic-themed Visa credit card.

America's teen swimming phenom, Michael Phelps, drives a hip, luxury SUV, and in the near future will likely have multiple transportation options in the garage as his endorsement income soars into the millions. Next week, he'll be introduced by supermodel Cindy Crawford when he joins her and other current ...

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