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Tour de France boosts little-know network, but must explain blunder on final day

Updated: July 27, 2004, 7:10 PM ET
Associated Press

NEW YORK -- After riding in Lance Armstrong's slipstream to record ratings, the Outdoor Life Network was left trying to explain how it could miss the six-time champion crossing the finish line at the Tour de France.

The foul-up was a disappointing end to an event that essentially put OLN on the map for many television viewers, the network's CEO Gavin Harvey said Tuesday.

"I think it was a missed opportunity," he said.

For its Tour de France coverage, OLN pictures were provided ...

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