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In a not-so-perfect world ...

Updated: August 30, 2004, 4:17 PM ET
By Ray Ratto | Special to ESPN.com

First of all, let's establish that Wheaties missed its true marketing chance decades ago by not including two fistfuls of processed sugar with every serving. They clearly missed out on generations of children who need that quick early morning jolt to get them through until recess, when they can have a couple of donuts and a soda to get them through until lunch.

Wheaties still has the one sure-fire gimmick left to them -- the cover of the box for our sports heroes. True, the honor has been ...

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