The most coveted award: Gold or crystal?
Is an Olympic gold medal more important to an elite skier than a World Cup title?
If you're in the business of beating people (think Phil Jackson, not Tony Soprano), what's more important? The glory of beating them on the one day the entire world is paying attention? Coming through under the ultimate pressure of a championship moment? Or beating them when no one is watching, winning week after week, methodically breaking them down until your opponents are so humbled they have no choice ...
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