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Athletes who fell after much marketing hype

Updated: February 25, 2006, 10:25 PM ET
By Darren Rovell | ESPN.com

We admit it has been hard to find the true marketing winners of this Olympics.

Shaun White was a millionaire before the rest of the world fell in love with his gold-medal winning performance and his "Flying Tomato" nickname. Chad Hedrick and Shani Davis sabotaged any good will by getting nasty. Bode Miller flopped. Apolo slipped. Lindsey Jacobellis tricked herself out of the gold. Sasha Cohen stumbled out of the top spot, and Michelle Kwan bowed out before the games even started.

With ...

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