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With Phelps' quest for gold almost over, NBC worries ratings will drop

Updated: August 16, 2008, 7:47 PM ET
Associated Press

NEW YORK -- Can't Michael Phelps stay? Please?

No amount of begging by NBC will make it happen. The Olympics swim meet ends soon after Phelps' bid for his eighth gold medal on NBC Saturday night, with another week of competition remaining.

Interest in the Olympics is nearly certain to wane, but NBC can already claim its own medal. The games averaged 30 million prime-time viewers over its first eight nights -- "American Idol" numbers -- and NBC Universal said it has earned more than ...

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