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Social media proves a force in consuming Olympics

Updated: August 12, 2012, 12:28 PM ET
Associated Press

NEW YORK -- The London Olympics may well be remembered as the event that drove home the power of social media -- partly to the chagrin but mostly to the benefit of NBC, which controlled images of the games in the United States.

Twitter estimates there were more than 50 million tweets about the Olympics, at a pace of 80,000 per minute after Jamaica's Usain Bolt won the gold medal in the 200-meter sprint. Facebook saw the number of fans of Olympic athletes soar: American gymnast Gabby Douglas ...

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