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Despite numbers, Burton still bullish on boarding

Updated: February 12, 2013, 2:10 PM ET
Associated Press

DENVER -- Three decades after snowboarders barged their way onto the mountain, Shaun White is a household name and the sight of an iPod-wearing teenager carving turns down the hills of a family resort doesn't even raise an eyebrow.

Those are good things, industry leaders say, because snowboarding is now firmly entrenched in the mainstream it once disdained.

Those are bad things, those leaders also say, because snowboarding is susceptible to the same ups-and-downs other snow sports ...

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