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Purses lure elite athletes to Drake Relays

Updated: April 24, 2013, 3:08 PM ET
Associated Press

DES MOINES, Iowa -- Drake Relays officials found a simple way to draw the best field in recent memory to Des Moines.

Money.

The meet recently landed a new presenting sponsor in Hy-Vee, a grocery store chain based in West Des Moines. Together, they came up with the idea of staging as many rematches of the 2012 London Games as possible to better compete with the more prestigious Penn Relays, which runs on the same weekend in Philadelphia.

The lure of a $50,000 purse for elite ...

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