IOC hoping to sew up TV rights

Updated: January 19, 2010, 2:50 PM ET
Associated Press

LONDON -- The IOC still hopes to negotiate the U.S. television rights for the 2014 and 2016 Olympics this year but could delay the bidding if the advertising market remains weak.

Richard Carrion, the International Olympic Committee official who handles the U.S. rights, tells The Associated Press the IOC will assess the situation after next month's Winter Games in Vancouver.

Carrion says "our preference is to do it in 2010" but it will depend on the market conditions.

The negotiations had already been postponed last year because of the global financial downturn, but the IOC was planning to open the bidding in 2010 due to the improving U.S. economy.

At stake are the rights to the 2014 Winter Games in Sochi, Russia, and 2016 Summer Games in Rio de Janeiro.

Copyright 2010 by The Associated Press