LEXINGTON, Ky. -- Kentucky coach John Calipari is giving the World Equestrian Games an assist.
Calipari has been using his Facebook page and his Twitter account to promote the two-week event, which begins at the Kentucky Horse Park on Sept. 25.
Calipari has posted pictures on his Facebook page of a friend holding tickets to the games and asking fans to play a version of "Where's Waldo," with the first fan to find the friend's location receiving prizes.
Calipari said drawing interest in the games can only help his program.
"It is easy to sell Kentucky basketball because it's been there, it's been established," he said. "This is a little bit harder because people don't have a vision of what exactly is going on. I can tell you as the coach of the University of Kentucky, anything that is good for this city and this state is good for us."
The coach also spent $10,000 to become the charter member of the Commonwealth Club. Club members can use their membership to buy tickets and attend special events.
Because of his traveling schedule, Calipari said he isn't sure when he'll be dropping by, but he does plan to take his wife to at least one of the black-tie affairs. He joked he was also not opposed to doing a little recruiting.
"I will go around and watch some of the events and see if I can pluck off a shooting guard, maybe," he said. "I doubt if I will find a center here."
The 2010 games mark the first time the event has been held outside Europe. Riders from more than 50 countries are to compete.