Lance's new team lands sponsor

Updated: July 23, 2009, 5:51 PM ET
By Bonnie D. Ford |

RadioShack announced it will be the primary sponsor for Lance Armstrong and Johan Bruyneel's new cycling team.

"Lance Armstrong will compete for Team RadioShack as a cyclist, runner and triathlete in events around the world, including the 2010 Tour de France," the company said in a statement.

Armstrong is currently riding for the Astana team and was third overall in the Tour de France after Thursday's time trial.

"To be able to compete for an American team comprised of the world's top cyclists, supported by the best coaches and staff -- I couldn't be happier to partner with RadioShack, a truly iconic American brand," Armstrong said in the statement.

The Web site domain was registered by Capital Sports & Entertainment, Armstrong's longtime management company based in Austin, Texas, on July 20.

RadioShack has been involved in NBA and MLS sponsorships and is currently a NASCAR sponsor.

Bonnie D. Ford covers cycling for Information from Reuters was used in this report.

Bonnie D. Ford

Enterprise and Olympic Sports
Bonnie D. Ford is a senior writer for