Zebco has announced a recall of one-point-five million childrens' fishing rods because the paint on them contains lead.
The recall is voluntary in cooperation with the federal Consumer Products Safety Commission.
Lead is toxic if eaten by young children, and it can cause adverse health effects.
The recalled fishing poles are brightly colored and feature pictures of cartoon characters on the reels, including "SpongeBob Squarepants" and Dora the Explorer.
The rods were sold between August 2001 and March 2005 at discount department, sporting goods and toy stores nationwide. They cost between nine and 13 dollars. The rods were made in China.
Call: Zebco at (800) 444-5581, Ext. 6217 between 6:00 am and 2:00 pm Mondays through Fridays.