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Rules for ESPN Outdoors Ultimate Fishing Getaway Presented by Cabela's

3/30/2010

The "Ultimate Fishing Getaway" Sweepstakes on ESPNOutdoors.com, Sponsored by Cabela's

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT IMPROVE YOUR CHANCE OF WINNING.

Eligibility: The Ultimate Fishing Getaway Sweepstakes ("Sweepstakes") is open to legal residents of the fifty (50) United States and the District of Columbia who are twenty-one (21) years of age or older, as of the date of entry and who are registered members of ESPN.com. Employees, officers, directors, agents and representatives of ESPN Outdoors, a division of ESPN, Inc., American Legacy Foundation and Cabela's, Inc. (Collectively the "Sponsors"), COHEN-FRIEDBERG ASSOCIATES ("Administrator") and each of their respective parent companies, subsidiaries, affiliates, advertising/promotion/fulfillment agencies, anyone else connected with the production and distribution of this Sweepstakes (hereafter "Released Parties") and their immediate families (spouse, parent, child, sibling and their respective spouses, regardless of where they reside) and those living in their same household, whether or not related, are not eligible to enter or win. Sweepstakes is void where prohibited by law.

How to Enter: Consumers will be eligible to participate between 12:01 AM Eastern Time ("ET") on 4/1/10 and 11:59 PM ET on 4/30/10 (the "Promotion Period"). To enter the Sweepstakes, if you are already a member, log onto Bassmaster.com, click on the link for "Ultimate Fishing Getaway" Sweepstakes and follow the instructions. You must be a member of espn.com or one of our family of sites (e.g., ABC.com, ABCNEWS.com, Disney Online, ESPNRISE.com or Family.com). Registration is free at all of the above sites. If you are not a member, you can register by logging on to Bassmaster.com, clicking on the link for "Ultimate Fishing Getaway" Sweepstakes, clicking on the registration link, and following the instructions. You will be asked to provide your name, e-mail address, zip code, birth date, gender and to select a password. You will also be asked to consent to receive promotional e-mails from ESPN and event sponsors in accordance with their privacy policies. Consenting to receive promotional e-mails is optional and does not have to be agreed to in order to become a member or win. As a member, you may enter the Sweepstakes by first logging in to the system with your current username and password.

LIMIT ONE ENTRY PER PERSON (REGARDLESS OF WHETHER ONE PERSON HAS MORE THAN ONE E-MAIL ADDRESS WHETHER MORE THAN ONE PERSON USES THE SAME E-MAIL ADDRESS) PER DAY for a maximum total of 30 entries throughout the Sweepstakes Period.

There is a limit of one (1) entry per person, per household and per email address per day for the duration of the Promotion Period regardless of the method of entry. Additional entries beyond the specified limit of one (1) per day from any one person/household/email address will be void. Entrants must fully complete and submit all non-optional information requested on the online entry form to be eligible. Incomplete and inaccurate entries are void. By entering this Sweepstakes, each entrant gives their express permission to be contacted by the Administrator by email, telephone, overnight delivery and/or mail for Sweepstakes purposes only. The name of the "authorized account holder" associated with any given e-mail address will be deemed to be the entrant and must comply with these Official Rules. The authorized account holder is defined as the natural person who is assigned an e-mail address by an Internet access provider, an online service provider, or another organization that is responsible for assigning e-mail addresses or the domain associated with the submitted e-mail address. Proof (to Administrator's satisfaction) of being the authorized account holder may be required by Administrator.

Released Parties are not responsible for lost, incomplete, late, damaged, inaccurate, postage due, illegible, incomplete, misdirected, delayed, stolen, garbled, mutilated or undelivered entries, mail, or transmissions, failures or malfunctions of phones, phone lines or telephone systems; any error, omission, interruption, defect or delay in any transmission, processing, or communication; interrupted or unavailable network, cable, satellite, Internet Service Provider (ISP), wireless, server or other connections including those through and/or by www.espn.com; miscommunications, failed computer hardware or software or technical failures; lost, non-delivery; misdirected, blocked, or delayed email notifications; garbled, misrouted or scrambled transmissions; printing, typographical or other errors appearing within these Official Rules, in any Sweepstakes-related advertisements or other materials; or other errors or problems of any kind whether mechanical, human, telephone, electronic, mail or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or problems which may occur in connection with the administration of the Sweepstakes, the processing of entries and/or the announcement of the prizes. The use of script, macro, automated entry, mechanical or similar devices or other any other devices that subvert the entry process to participate is prohibited and all entries through such devices are void. By entering this Sweepstakes, entrants give their express permission to be contacted by Administrator by telephone, e-mail and/or postal mail for Sweepstakes purposes only.

Winner Selection: One (1) Grand Prize winner will be selected in a random drawing conducted on or about 5/3/2010 from among all eligible entries received. Winner will be notified by email mail or express mail whichever is appropriate. Odds of winning a prize will depend on the total number of eligible entries received divided by the number of prizes. Limit one prize per person, family or household.

Prizes: One (1) Grand Prize: Grand Prize consists of round-trip coach airfare for the winner and 4-day/3-night standard double occupancy hotel accommodations (one (1) room) and ground transportation to/from the airport/hotel, for winner to join an ESPN Outdoors staff member for two (2) days of fishing. One day will consist of one day on the lake of freshwater fishing. The second day will consist one day of salt water fishing. Actual date and location of event is to be determined depending on ESPN schedule and in its sole discretion. Grand Prize includes two hundred and fifty dollars ($250) for additional spending money. A day on the lake includes a minimum of four (4) hours on the water with an ESPN Outdoors employee. ESPN Outdoors will work with winner to plan and facilitate the winner's itinerary. Winner must be available on date chosen. For trip elements that cannot be purchased/booked directly by ESPN Outdoors, the balance of the prize will be awarded in cash. Approximate Retail Value ("ARV") of Grand Prize not to exceed: $2,500. Actual Value may vary depending on location of winner and fares at time of departure. If the actual value of the prize is less than the stated ARV, the difference will not be awarded. Grand Prize winner is responsible for obtaining any/all necessary documents (including but not limited to valid photo I.D.) prior to departure. Administrator, in its sole discretion, reserves the right to provide ground transportation in place of air transportation if a winner lives within a 150-mile radius of fishing site and to award no additional compensation in such event. Administrator is not responsible for travel delays. Total ARV of all prizes to be awarded: $2,500.

Miscellaneous: All costs, including federal, state and local taxes and other expenses not specifically identified as included in the prize, are the sole responsibility of the winner. No transfer, assignment, cash redemption or substitution of a prize (or portion of prize) except by Administrator due to prize unavailability and then for a prize (or applicable portion of prize) of equal or greater value as determined by Administrator. Grand Prize winners will be required to execute and return an Affidavit of Eligibility, Liability Release and (where legal) Publicity Release within two (2) days of issuance of notification. Traveling companions must be eighteen (18) years of age or older as of 3/31/10 and will be required to sign and return a Liability Release and (where legal) Publicity Release prior to the issuance of travel documents. Non-compliance with the foregoing may result in disqualification and awarding of prize to an alternate winner. If any prize notification letter or prize is returned as undeliverable, potential winner will be disqualified and an alternate winner may be selected. Designation of Grand Prize winners are subject to verification of the Affidavit/Release. By participating, entrants agree to be bound by these Official Rules and agree that: 1.) Released Parties and their designees may use (unless prohibited by law) their name, voice, city/state of residence, photograph and/or likeness for advertising and/or trade and/or for any other purpose in any media or format now or hereafter known without further compensation, permission or notification, and 2.) Released Parties and their designees and assigns shall have no liability and will be held harmless for any liability, loss, injury or damage, including, without limitation, personal injury, death or damage to personal or real property, to entrant or any other person or entity due in whole or in part, directly or indirectly, by reason of the acceptance, possession, use or misuse of prize or participation in this Sweepstakes. Administrator reserves the right, in its sole discretion, to modify, suspend or terminate this Sweepstakes (or any portion thereof) should virus, bugs, non-authorized human intervention or other causes beyond the reasonable control of Administrator, including but not limited to war or armed conflict (whether or not officially declared), labor controversy or threat thereof, and/or acts of God, corrupt or impair the administration, security, fairness or proper play of this Sweepstakes and, in the event of termination or suspension, at its discretion, select winners from among all eligible, non-suspect entries received as of the date of the event requiring such termination or suspension.

Administrator reserves the right to conduct a background check of any and all records of the Grand Prize winners, including without limitation, civil and criminal court records and police reports. To the extent necessary under law, Grand Prize winner shall authorize this background check. Administrator may also take all steps necessary to corroborate any information provided to Administrator by Grand Prize winner in his/her interview. In that regard, Grand Prize winner will be obligated to provide necessary contacts and information so that Administrator may conduct such investigation. Administrator reserves the right (at its sole discretion) to disqualify any Grand Prize winner from any prize element, based on the background check.

E-mail Change of Address Policy: It is the sole responsibility of the entrant to notify Administrator if his or her e-mail address changes. To do so, click on the "myESPN" link on any ESPN.com page, then click on the Account Information link and follow the instructions.

Disputes/Choice of Law: Except where prohibited, each entrant agrees that: (i) all issues and questions concerning these Official Rules shall be governed by New York law without giving effect to any principles of conflicts of law of any jurisdiction; (ii) any and all disputes, claims and causes of action at law or in equity arising out of or relating to this Sweepstakes or any prize awarded shall be (A) resolved individually, without resort to any form of class action; and (B) filed only in the state or federal courts situated in New York County, New York state, i.e., Manhattan, and entrant hereby consents and submits to the personal jurisdiction of such courts for the purposes of litigating any such disputes, claims or causes of action; (iii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys' fees; and (iv) under no circumstances will any entrant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental, special, consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.

Privacy: Personally identifiable information that is submitted by entrants as part of this Sweepstakes will be used to administer the Sweepstakes, select the prize winners and fulfill the prizes, and will be treated in accordance with Administrator's privacy policy, accessible on its website at www.espn.com.

Winners List: For a winners list (available after 4/14/10), send a self-addressed, stamped envelope for receipt by 4/14/10 to: "Ultimate Fishing Getaway" Winners, 605 Third Avenue, 17th Floor, New York, NY 10158.

The Sweepstakes and all accompanying materials are copyright © 2010 ESPN, Inc.

Sponsor: Cabela's, One Cabela Dr, Sidney, NE 69162

Administrator: COHEN-FRIEDBERG ASSOCIATES, LLC, Framingham, MA 01702