MISSOULA, Mont. — Under Armour, the originator of performance apparel and gear engineered to keep athletes cool, dry and light, is strengthening its support of conservation with a new donation to the Rocky Mountain Elk Foundation.
"On behalf of the millions of loyal Under Armour customers who hunt and enjoy the outdoors, we're proud to support the amazing conservation success of the Elk Foundation," said Kip Fulks, Under Armour senior vice president, Outdoor Division.
The company's contribution will help the Elk Foundation's mission to ensure the future of elk, other wildlife and their habitat. Additionally, Fulks, an avid elk hunter, has joined RMEF as a new life member.
Since launching in 1984, RMEF has led habitat protection and stewardship programs impacting over 5.4 million acres, improving and expanding outdoor opportunities.
"We're honored that a company of Under Armour's stature views us and our work so favorably. In the outdoor marketplace, no company has rocketed to the top faster, and no company today has a greater 'cool factor' among the young people that we'd like to engage in conservation," said David Allen, Elk Foundation president and CEO.