ESPNOutdoors.com and Raceway Media — parent company of RacingJunk.com, a leading Web site for Performance Racing classifieds in the U.S. — have collaborated to launch online classified advertisements with ESPN Outdoors in the hunting, fishing and camping categories.
The new classifieds section debuted on ESPNOutdoors.com Tuesday and marks the first classifieds advertising section on the leading sports site.
Under the agreement, the ESPNOutdoors.com classifieds will be powered by Raceway Media, which will be responsible for the technology and operations for buyers, sellers and business-to-business services.
ESPNOutdoors.com launched a new Classifieds sub-section included in the site's main navigation. ESPNOutdoors.com and Raceway Media will also collaborate on display advertising within the section.
Additionally, promotion for ESPNOutdoors.com Classifieds will run on other sites owned and operated by Raceway Media, including RacingJunk.com, to drive usage and awareness.
Registration to ESPN Outdoors Classifieds is free and open to all users, beginning with two ads per month.
Users can purchase upgraded ad characteristics such as "featured" placement, additional photos, super-sized ads and more.
Pricing ranges from free to $6.95 for a monthly upgrade and $49.95 for an annual upgrade.
Businesses can purchase a business account to be included in the Guides/Lodges category for Hunting and Fishing, starting at $55 per month.
At launch, the Classifieds categories featured in each sport are:
Hunting: Apparel, Calls/Decoys/Collectables, ATVs, Tree Stands, Guides/Lodges, Miscellaneous
Fishing: Rods/Reels, Lures/Tackle, Apparel, Boats/Motors, Guides/Lodges, Miscellaneous
Camping: Tents/Campers, Equipment, Apparel, Miscellaneous
Raceway Media has proven its success in online classifieds. According to Nielsen, users spent an average of 96.2 minutes on RacingJunk.com in the month of October. The new ESPNOutdoors.com Classifieds page powered by Raceway Media will meet the demand for an online marketplace serving enthusiasts of the great outdoors.
ESPNOutdoors.com grew to new levels in 2008. According to Nielsen Online (Jan-Nov), the site has averaged over 323,000 unique visitors per month and almost 5 million minutes per month up 32% and 44%, respectively from the same time frame last year.