|What's hot, not for the week|
By Dan Shanoff
Page 2 columnist
(To the tune of "White Christmas")
Just like the ones they used to wear
But this past year's lesson:
You don't go messin'
With fashion -- it ends up a nightmare.
The Lakers ignored a common 2002 trend: Alternative jerseys look hot, but teams' performances in them have been so "not." L.A.'s "white Christmas" was not as big a blunder as Notre Dame's season-destroying decision to wear "lucky" green against Boston College this fall or San Diego's slump since they wore the powder blues. However, it begs the question of why the swooning Lakers would choose a nationally televised game against their most bitter ... and talented ... and motivated rivals to don the look.
Alternative jerseys may fire up the fans -- and team merchandise sales -- but they also fire up the other team. Here's an early new year's resolution suggestion for teams: Give alternate jersey fashions the "Homecoming Test." As in: Debut radical jersey looks against teams of the same quality you'd schedule homecoming against, rather than, say, a good team.
For more on what's hot and what's not hot this week, check out the list below:
A very special Hot 'n' Not New Year's Day bowl preview
Dan Shanoff is a columnist for Page 2. His "What's Hot, What's Not" trend-spotting list appears Thursdays.