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PBR hires new VP of corporate partnerships

11/25/2008

PUEBLO, Colo. (November 20, 2008) — The Professional Bull Riders, Inc. (PBR) is excited to announce an exciting new staff addition to its Corporate Partnerships department. Dave Randell, former Sales Director at Sirius XM Radio, will join the PBR as the new Vice President of Corporate Partnerships.

As VP of Corporate Partnerships, Randell will oversee the day to day sales, service, and fulfillment functions associated with PBR's sponsorship and advertising business in both the national and international arenas. Randell will also be responsible for leading PBR's team of corporate account managers, sales, and fulfillment personnel that serve PBR's twenty-five corporate partners. Randell will report to Sean Gleason, PBR's Chief Operating Officer.

"We are extremely excited to have Dave Randell join the PBR family. His extensive experience building customized and effective marketing programs for Fortune 500 companies is exactly what we were looking for in a new addition to our corporate partnership sales initiative," Gleason stated.

Randell brings in a vast amount of experience to the PBR. As the former Sales Director at Sirius XM Radio, he developed and built advertising revenue branded content solutions across all sports (NFL, NASCAR, NCAA), talk (Howard Stern, Martha Stewart, Cosmopolitan, Maxim), health (Dr. Radio), and news (CNN, CNBC, FOX News, etc.) channels. Randell also has experience in the sports marketplace with organizations that include the NFL, MLB, World Cup, PGA, and NCAA for marketers such as Unilever, J&J, P&G, Sprint, Hershey's, Merck, and more.

Prior to working for Sirius XM Radio, Randell worked for the Meredith Corporation as the Executive Director of Experiential Marketing Group. He obtained his BA degree from St. Lawrence University in Canton, NY.

For additional information on the Professional Bull Riders, Inc., please visit www.pbrnow.com or call 719 242 2800.

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About the PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, ESPN, VERSUS, and on a host of foreign networks across the globe. With approximately 400 hours of prime time programming annually, PBR ranks among the most prolific sports on air, in addition to attracting over 1.5 million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico. The PBR prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in five countries.