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PBR and GoDaddy.com partner up for Portland BFTS event

9/11/2009

PUEBLO, Colo. (Sept. 10, 2009) — The Professional Bull Riders, Inc. (PBR) is thrilled to announce that GoDaddy.com, the dominant and domain name registrar and Web hosting provider, will be the title sponsor for the upcoming Portland, Ore., event, stop no. 29 on the PBR's elite Built Ford Tough Series (BFTS). The event will be known as the GoDaddy.com Invitational presented by Cooper Tires and will feature the top 40 bull riders in the world on Oct. 2-3 at the Rose Garden.

GoDaddy.com has sponsorships in IndyCar, NASCAR, as well as with sponsored spokespeople who compete in professional poker and golf and now professional bull riding to that list. In Portland, Go Daddy will be branded on everything from venue banners to the chute gates. The event will also feature another one of the company's new sponsorship endeavors — Go Daddy Girl Erin Kalin who will perform the National Anthem on both days. Kalin is a country singer, mother of four, and the newest Go Daddy Girl to join the company as a spokesperson.

GoDaddy.com CEO and Founder Bob Parsons has commented repeatedly in his CEO video blog, www.BobParsons.me, about the value in increasing advertising budgets while other companies cut back in their efforts to survive difficult economic times. Over the last several months, Go Daddy has signed on to sponsor several NASCAR races, sponsored the Indianapolis 500 broadcast for a third year, and extended its television advertising into professional hockey and baseball.

Tickets for the GoDaddy.com Invitational are available in person at the Rose Garden Box Office, online at www.comcasttix.com , or by phone at 877 789 7673 (standard ticket fees apply). Performances kick off at 8 p.m. on Friday and 6 p.m. on Saturday where ticket holders will experience edge-of-your-seat thrills and spills, rock & roll music, pyrotechnics, and the best bull riding action in the world.

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About the Professional Bull Riders, Inc. (PBR):
PBR attracts over 1.7 million live attendees each year with its multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. With over 450 hours of prime time programming annually and a viewership of 100 million, PBR ranks among the most prolific sports on air and broadcasts on FOX, NBC, VERSUS, and on a host of foreign networks across the globe. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico, and prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions across the five countries.

For more on the PBR, please visit www.pbrnow.com, www.teampbr.com, myspace.com/pbr_bfts, twitter/teampbr, facebook/professionalbullriders, or www.pbrnow.com/worldfinals/.

About The Go Daddy Group, Inc.:
Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and Web site design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce Web site hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group, Inc. has more than 36 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world's No. 1 domain name registrar according to Name Intelligence, Inc. GoDaddy.com is also rated the world's largest hostname provider according to Netcraft Ltd. During 2008, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.