In nearly 19 years of providing professional rodeo to southern Florida, Troy Weekley of Five Star Rodeo has definitely made sure that the sport has endured far beyond just being a novelty.
In a region populated by followers of the Miami Dolphins, the Miami Heat and defending World Series champion Florida Marlins, rodeo has found itself as an exciting and economical alternative, thanks to Weekley's Five Star Championship Rodeo monthly series in Davie, located about a half hour north of Miami.
On the fourth Saturday of every month on the Bergeron Rodeo Grounds, Weekley produces the series, which brings in families from south Florida and around the world.
"We figured we could make rodeo fans out of football and baseball fans," said Weekley who, with brothers Dan and Wayne and the late Donald Parrish founded the company in 1986. "Our longevity has helped us create our own fans, and once we get someone to the rodeo one time, they'll come back and they'll bring people with them the next time."
And for just $14, fans can get a premium seat at the covered arena a fraction of what it would take to get comparable tickets for the Dolphins and Marlins.
In addition to entertaining fans, Davie's monthly rodeo has gained the respect of ProRodeo.
In 2002, it was nominated for PRCA Small Rodeo Committee of the Year, while Weekley earned nomination for PRCA Stock Contractor of the Year in 2001 and 2002. His saddle bronc, Skoal's Elk Mountain, was a perennial choice to buck at the Wrangler National Finals Rodeo in the 1990s. He has developed Wrangler NFR-caliber livestock on the company's 850-acre ranch in Davie that is home to 125 bucking horses, 100 steers and 60 bucking bulls.
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