From business perspective, Gibbs to Toyota makes a lot of sense
Still wondering why Joe Gibbs Racing jumped ship at Chevrolet to join Toyota in 2008? Because it makes a lot of sense, Marty Smith writes in Door-To-Door.
- By moving to Toyota, Joe Gibbs Racing is presenting the NASCAR world a stark reality check. This is a shrewd business decision, strategically clever and quite possibly vital in ensuring the sustained well-being of the company and its 430 employees.I'm a Chevy guy. I drive a Silverado. A General Motors seat belt clasp like the one in my Granny's Oldsmobile Cutlass Supreme affixed to a black belt often holds up my pants. As a race fan I'm not terribly enamored by the karma involved in a team of Gibbs' stature jumping ship. But from a business perspective this wasn't even debatable. There is no franchising in NASCAR. It's a performance-based business, and to maintain ample sponsorship backing teams must run up front and win. Consistently. If not, see ya For 16 years JGR has done that with GM. So why leave? Traitors! Please. The landscape has changed. Inter-team collaborations such as the Dale Earnhardt Inc./Richard Childress Racing engine development program leave JGR on an island. With whom does JGR align itself? Hendrick Motorsports, RCR and DEI are all positioned as crucial sects of the GM Racing platform, so to distinguish itself Gibbs deemed it best to detach from the GM fold in favor of Toyota. The move elevates Gibbs from second fiddle to lead dog. That's what the folks at JGR wanted. They will be the chief benefactors of the best engineering Toyota Racing Development can offer, and won't have to wonder whether they're getting what Hendrick is getting. They'll get the best of the best.
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