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Diversity push going to take time

Updated: February 16, 2004, 3:33 PM ET
By Justin Hagey | ESPN.com

DAYTONA BEACH, Fla. -- When NASCAR looks around and plots how it can market its growing sport next, it doesn't focus on the stereotypical white male with his Chevy in the driveway and can of Skoal in his jean pocket.

Instead it looks to market research that says women and ethnic minorities are increasingly curious about stock car racing, yet under-represented at the racetrack. It takes note that they are, more glaringly, virtually absent in the pits and behind the wheel.

At Daytona ...

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