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At Richmond, IRL taps NASCAR fans

Updated: June 23, 2004, 6:58 PM ET
By Eddie Cheever Jr. | Special to ESPN.com

Cheever When I was packing my bags to go to Richmond this weekend, I received a call from a reporter. His question was direct: What does the IRL have to do to get NASCAR fans interested in your form of racing?

My answer was even more direct: Nothing.

Of course, one word isn't enough for me, so allow me to elaborate. First, we don't have to do anything because our form of racing is very similar to NASCAR. To the casual observer, the IRL and NASCAR might appear to be total opposites, but, ...

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