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Gordon's new team gets bourbon backing

Updated: January 19, 2005, 4:53 PM ET
Associated Press

DAYTONA BEACH, Fla. -- Taking advantage of NASCAR's decision to allow hard-liquor sponsorship, Robby Gordon said Wednesday that Jim Beam bourbon will be a backer of his new Nextel Cup team.

Jim Beam will join Fruit of the Loom in sharing primary sponsorship for the car Gordon will drive this year. Fruit of the Loom, which backed Gordon's Busch series effort last season, said Tuesday that it will sponsor Gordon in nine Cup races in 2005. Jim Beam said it will back Gordon in an undisclosed ...

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