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KISS circuit: Simmons signs deal to promote IRL

Updated: January 19, 2006, 12:05 AM ET
Associated Press

INDIANAPOLIS -- Don't be surprised to find a checkered flag soon amid the black-and-white KISS face paint of tongue-wagging bassist Gene Simmons.

Simmons and marketing partner Richard Abramson have signed a deal to promote the Indy Racing League, the open-wheeled circuit announced.

The promotion campaign features a 91-second anthem called "I Am Indy" co-authored by Simmons, performed by the band BAG.

The lyrics, which repeat the song's title "I Am Indy," preach about ...

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