KISS circuit: Simmons signs deal to promote IRL
INDIANAPOLIS -- Don't be surprised to find a checkered flag soon amid the black-and-white KISS face paint of tongue-wagging bassist Gene Simmons.
Simmons and marketing partner Richard Abramson have signed a deal to promote the Indy Racing League, the open-wheeled circuit announced.
The promotion campaign features a 91-second anthem called "I Am Indy" co-authored by Simmons, performed by the band BAG.
The lyrics, which repeat the song's title "I Am Indy," preach
Read full story