Marketing can't gloss over IndyCar's problems
So this is what it has come to. The Indy Racing League has turned to Gene Simmons, a man famous for a band that was more about makeup than music, as the latest in a long line of marketing gurus.
Here's a memo to Tony George, Brian Barnhart and all the other visionaries at the IRL from a longtime Indy-style racing observer who happens to believe that "marketing" is a dirtier word than any of George Carlin's seven words you can't say on television: It's going to take a lot more ...
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