Discussion

Marketing can't gloss over IndyCar's problems

Updated: January 29, 2006, 12:02 AM ET
By John Oreovicz | Special to ESPN.com

So this is what it has come to. The Indy Racing League has turned to Gene Simmons, a man famous for a band that was more about makeup than music, as the latest in a long line of marketing gurus.

Here's a memo to Tony George, Brian Barnhart and all the other visionaries at the IRL from a longtime Indy-style racing observer who happens to believe that "marketing" is a dirtier word than any of George Carlin's seven words you can't say on television: It's going to take a lot more ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

ALSO SEE

ESPN TOP HEADLINES