Siegel charged with extending Earnhardt legacy

If Dale Earnhardt Jr. is going to stay at DEI, president of global operations Max Siegel is the man who will make it happen. His resume and demeanor would lead you to believe he will get that done, writes David Newton.

Updated: February 16, 2007, 6:22 PM ET
By David Newton | ESPN.com

DAYTONA BEACH, Fla. -- Max Siegel leaned forward inside the small office next to the garage at Daytona International Speedway and listened to the list of compliments he has received since joining Dale Earnhardt Inc. two weeks ago.

"First of all, I paid everybody a lot of money to say great things about me," the new president of global operations at DEI said.

He was joking, of course.

No handouts are necessary to understand that Siegel, who will play a major role ...

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