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Sponsorships getting harder to come by as economic downturn threatens

Cup team sponsorships are hard enough to get in good economic times. If the economy does hit a recession, the implications for NASCAR are serious, writes Terry Blount.

Updated: January 29, 2008, 3:08 PM ET
By Terry Blount | ESPN.com

Securing sponsorship for a Sprint Cup team is a difficult proposition in the best of financial times.

These are not the best of financial times. Most indicators show the economy might be headed for a recession. If corporate profits take a downturn, NASCAR teams will feel their pain.

No sport is affected more by changing economic conditions than racing. Spending millions of dollars to place a logo on a race car becomes an unnecessary extravagance instead of ...

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