Budweiser to upgrade sponsorship of Kahne's team
The sale of Anheuser-Busch Inc. to Belgian brewer InBev will not affect its NASCAR marketing program. And in fact, the Budweiser motorsports program is expanding in 2009, according to the company's senior marketing team.
Tony Ponturo, Anheuser-Busch vice president of sports marketing, told ESPN.com on Thursday that A-B has signed a multiyear extension to continue its longstanding sponsorship of the season-opening Budweiser Shootout at Daytona.
The length of the new deal was not disclosed.
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