Brian France doing it his way

He doesn't rule with an iron fist. He's more promoter than dictator. But how Brian France leads NASCAR through these trying economic times is how he will be remembered.

Updated: February 12, 2009, 5:14 PM ET
By David Newton | ESPN.com

DAYTONA BEACH, Fla. -- Maybe he just needs a cool nickname. His dad was called "Little Bill" and his granddad "Big Bill," after all.

Brian? Sounds too plain. Not intimidating enough to take over a position that once was described as a "benevolent dictatorship."

As NASCAR faces one of the toughest economic stretches in its 61-year history, the man in charge still searches for an identity, at least a public one. Inside the walls of the organization his family founded, he's considered ...

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