Can BK be difference-maker for Penske?

Updated: February 5, 2010, 1:39 PM ET
By David Newton | ESPN.com

CONCORD, N.C. -- Roger Penske is a stately, no-nonsense Sprint Cup team owner whose white, buttoned-down, collared shirts fit the image of his organization.

Or at least used to.

What's happened at Penske Racing the past few months reads more like something you'd find on a celebrity gossip page. You can't make up storylines much better.

First there was the addition of rising star Brad Keselowski, whose 2009 feud with Denny Hamlin in the Nationwide Series spiked so much interest ...

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