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Dale Sr. to appear on 2nd Wheaties box

Updated: May 25, 2010, 11:48 AM ET
Associated Press

CONCORD, N.C. -- The late Dale Earnhardt will appear on commemorative Wheaties boxes in conjunction with his induction into NASCAR's new Hall of Fame.

General Mills unveiled the cereal box on Friday, which features a picture of Earnhardt wearing his race suit and sunglasses, his famous No. 3 Chevrolet and a Hall of Fame logo.

Earnhardt was also featured on the Wheaties box in 1997. He's the first NASCAR driver to appear twice.

The seven-time Cup champion, who died on a ...

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