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NASCAR reality show to air on BET

Updated: August 31, 2010, 7:00 PM ET
Associated Press

NEW YORK -- Jessica Brunelli is a fan of "Jersey Shore" and "The Real World," so the 17-year-old race car driver knows just how addictive reality TV can be.

Addictive enough to draw in viewers who don't know Jeff Gordon from Jeff Burton? That's the gamble behind "Changing Lanes," a new show that airs not on a sports network but BET.

Yes, BET. Where better to reach a completely new audience? "Changing Lanes" chronicles 10 young female and minority racers in NASCAR's Drive for Diversity ...

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