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Jeff Gordon set for new sponsor

Updated: October 25, 2010, 1:02 PM ET
Associated Press

CHARLOTTE, N.C. -- Four-time NASCAR champion Jeff Gordon will be sponsored next season by an anti-hunger campaign coordinated through the AARP Foundation.

The multiyear deal will be announced Wednesday by Hendrick Motorsports. A person familiar with Hendrick's sponsorship agreement confirmed the deal to The Associated Press on condition of anonymity because the official announcement had not been made.

The deal first was reported Monday by The Charlotte Observer.

The ...

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