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STP coming back to track near you

Updated: April 13, 2011, 4:57 PM ET
By Ryan McGee | ESPN The Magazine

Imagine baseball without the pinstripes, the NFL without the blue and silver star, the NBA without a shamrock, or college football without golden helmets.

Whether you love or loathe the teams affiliated with those images, logos and colors, you have to admit that sports would feel a bit adrift without them.

That's been the case for 11 years in major American motorsports, which has been largely devoid of its all-time most recognizable sponsor logo. But this summer the ...

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