Crown Royal ending team sponsorship
CHARLOTTE, N.C. -- Crown Royal will end its sponsorship with Roush Fenway Racing at the end of the year, and parent company Diageo will not renew its deal as an official NASCAR partner.
Crown Royal has sponsored Matt Kenseth for the last two seasons, and the company sponsored Kurt Busch and Jamie McMurray before that. Going forward, Crown Royal will only sponsor the Sprint Cup race at Richmond.
"In shifting our strategy, we will end our sponsorships with Roush Fenway Racing and NASCAR ...
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