Discussion

Crown Royal ending team sponsorship

Updated: June 28, 2011, 8:18 PM ET
Associated Press

CHARLOTTE, N.C. -- Crown Royal will end its sponsorship with Roush Fenway Racing at the end of the year, and parent company Diageo will not renew its deal as an official NASCAR partner.

Crown Royal has sponsored Matt Kenseth for the last two seasons, and the company sponsored Kurt Busch and Jamie McMurray before that. Going forward, Crown Royal will only sponsor the Sprint Cup race at Richmond.

"In shifting our strategy, we will end our sponsorships with Roush Fenway Racing and NASCAR ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

MORE RACING HEADLINES

MOST SENT STORIES ON ESPN.COM