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ABC counting on story lines to sell Indy 500

Updated: May 21, 2013, 4:33 PM ET
Associated Press

Television executives are hoping a robust bunch of story lines accompanying this year's Indianapolis 500 will help build interest in IndyCar beyond the signature race.

Rich Feinberg, ESPN's vice president in charge of motorsports production, acknowledged Tuesday that IndyCar ratings have been "challenged in certain areas." But Feinberg says the best way for ABC-ESPN to help build the sport is through compelling story-telling.

Helio Castroneves and Dario Franchitti are attempting to ...

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