Jim Beam dropping NASCAR deal

9/22/2009 - NASCAR

CHARLOTTE, N.C. -- The maker of Jim Beam Bourbon will stop sponsoring Robby Gordon's Sprint Cup team next season, sending another liquor company to the NASCAR sidelines.

A day after Jack Daniels announced it would stop supporting Casey Mears' No. 07 Chevrolet for Richard Childress Racing, Beam Global Spirits & Wine, Inc. said Tuesday it was shifting sponsorship dollars to areas outside NASCAR.

Jim Beam had been the sponsor of Gordon's No. 7 Toyota since 2005. The company will continue to fund the team through the end of this season.