PORTLAND, Ore. -- Adidas and Dale Earnhardt Jr. announced
plans Friday to launch a full line of Dale Jr. footwear, apparel
The multi-year partnership is the first NASCAR-related deal for
Adidas designers will work with Earnhardt to create a new racing
suit and technical driving shoes for the NASCAR star, as well as
off-track footwear and fan apparel.
"Dale Jr. is an American icon and this is a great opportunity
for Adidas to extend our brand," said Mark Clinard, business
director for motor sports at Adidas America, which is based in
The Dale Jr. line will roll out beginning in February 2008.
Adidas said the company will work with Earnhardt on "creating
the next generation of technical driving products for NASCAR,"
such as the opportunity to add technical features, such as use of
its cooling fabrics, to racing products.