Gordon started a one-week auction for the helmet Tuesday on eBay. The winning bid will go to the Harrah's Employee Relief Fund.
"People started asking me almost immediately after the race if they could have my helmet, and rather than just giving it away, we'll use it to raise more money," Gordon said. "Obviously I'm still angry about getting wrecked intentionally, but at the end of the day I still have a house to go home to which is a lot more than a lot of people can say.
"I hope people will dig deep and think of the big picture when they're bidding on the helmet."
Gordon was fined a total of $35,000 and docked 50 driver points by NASCAR for retaliating against Waltrip during Sunday's race in New Hampshire.
After Waltrip wrecked him, Gordon first tried to hit Waltrip's car with his own. He then climbed from his car, walked through race traffic and tossed his helmet at Waltrip. He also used a derogatory term during a television interview when asked about Waltrip.
"I'm sorry for losing my temper following the race, but after a day or two of looking back at the race it's easy to realize that it's just not that big of a deal compared with what the people of the Gulf Coast are still going through," Gordon said.
Gordon has made an initial contribution of $20,000 to the Harrah's Fund, and is raising additional money through a $7 a lap pledge for the remainder of the season.
He is also contributing 10 percent from the sale of Harrah's racing merchandise and collectibles at the team's Web site and souvenir trailer.