AP Photo/Terry Renna
Doug Yates, left, and Max Jones are looking for long-term sponsorship partners.
Searching For Sponsors
CONCORD, N.C. -- Max Jones would love to find sponsors for the two Ford Fusions he co-owns with Doug Yates prior to heading to Daytona next month.
He realizes that may not happen, though, and says it's not the end of the world. Yates Racing was formerly known as Robert Yates Racing until the veteran owner retired and his son, Doug, took over the operation. Max Jones, formerly the general manager of Roush Racing, has since bought into the operation and will focus on running the race team while Doug Yates focuses on building engines.
"Every team, at one point or another, had to find a sponsor. We just happen to be in that boat right now," Jones said Thursday during the Sprint Cup media tour. "We've got a lot of people working on that and we're also focusing on building a team and putting a good group of people together and building fast cars.
"If we have the performance, some of the sponsors will come, too. It's going to be painful [if we open the year unsponsored], but those plain-white cars can run right upfront. It would be nice from a financial side to have somebody on it, but I'm really just concerned with having really good cars."
Jones also doesn't want to commit quickly and settle for a deal that wouldn't allow his team the resources for long-term success.
"We're looking for long-term partners. We're not going to take just any old thing for one race," Jones said. "We're in this for the long haul and want to partner with people with the same goals."
Mark Ashenfelter is an associate editor at ESPN.