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INTERVIEW-Football follows advertising revenue online

Updated: October 5, 2009, 2:24 PM ET
Reuters

By Kevin Fylan

LONDON, Oct 5 - The Internet-only broadcast of England's game in Ukraine is just the start of a trend given the migration of viewers online and the advertising and sponsorship money chasing them, the company behind the deal said on Monday.

Although born out of necessity, following the collapse of Irish broadcaster Setanta in June, offering the Oct. 10 World Cup qualifier on a pay-per-view basis online should bring in a bigger audience than it would otherwise have had, ...

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