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Truth in advertising

Updated: May 13, 2010, 4:10 PM ET
By Pat Forde | ESPN.com

BALTIMORE -- If you cock an ear toward this town, you'll hear some strident tut-tutting about the Maryland Jockey Club's new ad campaign designed to inflate interest in the Preakness.

"Get Your Preak On," is the slogan. It's a play on Missy Elliott's song of nearly the same name, and the attending billboards and radio spots are full of wink-wink sexual double entendres. It is designed to appeal to perhaps the more base instincts of the 18-34 demographic, the consumers thoroughbred racing ...

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