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Avoiding the 'burn' factor

Some players could be major bargains following subpar 2011 campaigns

Updated: August 15, 2012, 5:38 PM ET
By Jim McCormick | Special to ESPN.com

Fantasy owners have uniquely strong memories. Remembering your brother's birthday might be a challenge, but you definitely remember that stretch in 2004 when Drew Bennett (and possibly Billy Volek) stole your heart and propelled you to a fantasy title. It's even more likely that the players who greatly disappointed resonate in the minds of their owners with an indelible stain. The old marketing truism that "a happy customer tells one friend, an unhappy customer tells everybody" certainly applies ...

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