Nehro money spent too early
Updated: May 7, 2011, 8:16 PM ETBy Jay Cronley | Special to ESPN.com
Sports coverage has gone political, which is to say the fans have to think for themselves to stay fresh. Too bad so many fans are dumb. Political sports coverage is where employees promote first what's on their network, then, whatever.A couple of days ago, I was running through the channels looking for the least likely spot for news without politics and came upon a sports panel comprised of writers gone overboard, writers on TV, the biggest miscasting since Chevy Chase did his talk show. The writers were being asked which they were looking forward to the most Saturday, a $55 pay per view fight featuring one guy almost 40, or the Derby. To a person, the writers on TV said they more eagerly anticipated the fight over the Derby, which drew a record crowd of almost 165,000. Running opposite the Derby was the Oklahoma City vs. Memphis NBA sleeper. Simply put, horse race coverage, despite record crowds and stellar ratings, to which 20 percent should be added because the sport's best fans are at the tracks or at a simulcast joint betting, stinks. Imagine this, the record-setting Derby nobody cared about except the network running it, and the millions wagering, has a legitimate second-crown threat. Here are some Derby notes.
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