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No deal: Borg decides against selling trophies

3/27/2006 - Tennis

STOCKHOLM, Sweden -- Bjorn Borg has decided not to auction
off his five Wimbledon trophies after all.

The Swedish great, the only player to win five straight
Wimbledon titles, changed his mind after pleas from his fans,
London auction house Bonhams said Monday.

Borg had announced earlier this month he would sell his trophies
and two of his title-winning wood rackets in order to achieve
"financial security."

"After great consideration and reasoning, I have decided that I
will never sell my Wimbledon trophies and rackets and I have
withdrawn them from sale," Borg said in a statement.

"Trophies of this kind have a meaning that goes beyond my
comprehension of the victories, as they emphasize the bond between
me as a player and all the people, family, friends and fans that
have stood behind me through the years -- people that have my love
and respect," he added.

Andre Agassi and other players urged Borg not to sell the
trophies.

Borg won all of his Wimbledon titles between 1976 and 1980. The
silver gilt trophies had been expected to fetch anywhere from
$350,000 to $525,000.

Since his career ended, Borg has had several failed financial
ventures. He fought hard to avoid bankruptcy after a company that
marketed clothing bearing his name ran into deep financial trouble
in 1990 and was restructured.

In 1997, Borg's friends helped him avoid bankruptcy after 11
creditors demanded he pay more than $1 million owed from the failed
clothing company.