ESPN

Sony Computer Entertainment America announced today that Portland Trail Blazers All-Star guard Brandon Roy will appear on the cover of "NBA 10: The Inside" for the PSP, due to hit stores October 6.

"The Inside" features not only 5-on-5 gameplay, but a variety of mini-games including puzzle, pinball, bowling and even dodgeball where you can go all playground on Ron Artest and try to eliminate him from the competition.

"Brandon Roy has distinguished himself as one of the NBA's brightest stars and we are thrilled to have him represent 'NBA 10: The Inside,'" said Scott A. Steinberg, vice president, Product Marketing, SCEA via press release. "With his explosive game and cool demeanor under pressure, Brandon is the ideal ambassador for this title and its unique blend of arcade and simulation basketball."

To learn more about NBA 10: The Inside and its variety of gameplay experiences (including what makes a good NBA dodgeball player), check out ESPN's exclusive producer interview.