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Richie brings fresh look to grow WNBA

League looks to appeal to people who aren't already women's basketball fans

Originally Published: April 26, 2011
By Mechelle Voepel | ESPN.com

What does newly named president Laurel J. Richie have to learn about the WNBA? Pretty much everything. Which she was quick to acknowledge in a media conference call Tuesday, along with NBA commissioner David Stern.

Richie has spent her professional life specializing in marketing, strengthening brand names and public relations. Before taking this job, she did not attend WNBA games. So in this role, one of the types of people she'll be looking to attract to the league is … ...

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